Founded by couple Angela Hong and Nick Crofoot, Born With Seoul introduces gochujang to Kansas City as a ready-made condiment. Pronounced go-choo-jahng, the condiment is a staple in Korean kitchens much like soy sauce, ketchup or salsa is commonly found in other households. Gochujang is normally sold as a red chili-based paste that must be combined with other ingredients at home to make a sauce or dip. As a result, each household has their own version based on personal taste.
Hong and Crofoot made the commitment to devise a ready-made version of the condiment that they could use right out of the bottle. Born With Seoul is their new line of gochujang available online and select local shops. Read more about the development of this condiment at Recommended Daily. As Korean food grows in popularity and accessibility, such as the proliferation of kimchi on menus in Kansas City area restaurants, gochujang is a condiment that may find broad-based appeal among food-lovers seeking authentic, bold ethnic flavor.
Also, catch Born With Seoul and numerous other local vendors at Craft, a food, beverage, music and arts festival taking place at Crown Center Plaza on October 3-4.
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