Cultivates media relationships and generates earned media.
Boosts brand visibility and messaging.
Shapes stories through media outreach and coordination.
Pete’s work as a brand manager and marketing coordinator includes generating earned media coverage about people, companies, and brands. He has advised and prepared executive leadership for media appearances. Through his work as a freelance writer, editor, author and marketing communications professional, Pete has cultivated media relationships, crafted targeted press releases, and understands the nuances and needs involved with earned media coverage. His experience and insight extends to the dynamics and timelines involved with coordinating and producing media coverage across print, digital, television, and radio.
As an author, he has self-promoted four books through television and radio appearances, press releases, book events coordinated with local businesses, libraries, and civic organizations, and festival appearances. He applies his proven media training and skills not only to his writing career, but also to work with nonprofit organizations.
Press Coverage – Earned Media
Startland News – Digital Sandbox partners with trio of KC resource hubs to boost startups beyond funding
Wrote press release and pitched story about Digital Sandbox KC, KC Digital Drive, Keystone CoLAB, and Enterprise Center in Johnson County’s partnership, offering an integrated suite of services and programs for tech entrepreneurs in the Kansas-Missouri region.
Startland News – Just funded: 8 tech products get Digital Sandbox KC boost to strengthen KC’s innovation economy
Wrote press release and pitched story about recent cohort from the Digital Sandbox KC program at Technology Venture Studio, based at UMKC Innovation Center.
Startland News – High-profile Digital Sandbox KC funding program gets new leader: a veteran Austin tech founder
Wrote press release, pitched story, and received coverage about Jeff Zhao, the new associate director of Digital Sandbox KC and other programs at Technology Venture Studio based at UMKC Innovation Center.
Kansas City Business Journal – UMKC TalentLink offers professional development for companies, job seekers, veterans (PDF)
Wrote press release, pitched story, and secured news coverage to introduce UMKC TalentLink, a startup focused on workforce development at UMKC Innovation Center.
Martin City Telegraph – UMKC TalentLink and WorkForge Partner to Expand Manufacturing Training (PDF)
Wrote press release, pitched story, and generated coverage of a workforce development partnership designed to increase skills training for a more qualified workforce.
Startland News – Here’s how three UMKC student teams are prepping for the RooLink Digital Healthcare Sprint
Blog post about UMKC graduate student-led digital healthcare teams written for Technology Venture Studios republished by Startland.
Executive Leadership Media Preparation and Support
Leawood Magazine – Linking to the Future: Professional and personal development is the focus of UMKC TalentLink| (PDF)
Prepared UMKC TalentLink’s director for a magazine interview and in-depth story about TalentLink’s services and programs. Advised him on how to position the organization’s services and its benefits for both employers and job seekers. Reviewed the story draft for accuracy. Placed print advertisement in issue to coordinate with article. Promoted the media appearance through mentions in social media, email newsletter, and the website.
Ingram’s – Workforce Training: Driven by Demand (PDF)
Developed quotes for UMKC TalentLink director who was featured in an article about instructional training and pathways to develop employees’ skills at companies.
Feast Magazine – Missouri Vidal Blanc Video
As brand manager at Fence Stile Vineyards and Winery, Pete prepared talking points for the winery owner’s interview with the show host, provided logistical support for the video shoot, and promoted the completed video through the winery’s social media accounts, newsletter, and website.
Brand Marketing and Earned Media Coverage
- Developed a landmark video that boosted awareness of the neurological condition essential tremor and brand awareness of the International Essential Tremor Foundation that commissioned the video.
- Pitched stories to local and regional magazine editors and generated media coverage for multiple wines and products produced by Fence Stile Vineyards and Winery.
International Essential Tremor Foundation (IETF) – Essential Tremor is more than a tremor
Pete managed a video production project that resulted in a video viewed more than 687,000 times, vastly boosting awareness of the condition and IETF as a nonprofit support organization. As a publications and website editor at IETF, Pete contracting Mile Deep Films to record, edit, and produce a video about essential tremor. Goals also included educating the public about the neurological condition. He worked directly with video/film director Anthony Ladesich on video concept development, talent coordination, set production, brand and story messaging, and editorial direction. The video’s honest, empathic, and holistic approach humanized the people with essential tremor.
Feast Magazine – Fence Stile Vineyards & Winery Has Produced the First Missouri-Made PiquetteInternational Essential Tremor Foundation – Essential Tremor is more than a tremor (Video)
Feast Magazine – Funky, Fizzy and Just Plain Fun, Piquette Is Our New Favorite Summer Drink
KC Home and Style – In The Mood: Fence Stile Winery wine mention in Valentine’s Day article
Flatland – Tap List: Beer and Wine Collaboration Between Strange Days Brewing and Fence Stile Winery